Established in the UK in 1992 The Fragrance Foundation UK Awards recognise excellence within the Fragrance arena and are known as the Oscars of the Fragrance Industry. The Awards Ceremony is held annually at The Brewery in the City of London and is attended by over 500 industry guests and celebrities including: Richard E Grant, Alesha Dixon, Natasha Kaplinsky, Paris Hilton, Rebecca Ferguson, Kim Kardashian and Kanye West. Coverage of the awards is supported by the whole fragrance industry including press and retailer outlets engaging with consumers through advertising and promotional sites in store.